Grocery Delivery Series: Newleaf Natural Grocery

Most people would tell you that having options is important to grocery shopping. You need to know what you are eating, that the quality will be high, and that you will be able to get the ingredients you need. Choice, however, can be a double edged sword; too many decisions can make planning what you are going to eat a huge a hurdle to overcome. When you cook as much as we do, meal planning can be a bit of a chore if the only restrictions are "no processed foods and no added sugar." We often end up with decision fatigue. The Newleaf Natural Grocery Produce Box was a relief for us, because it took away all choice while still giving us great variety and quality.  

Newleaf Natural Grocery is located on Loyola Ave, within convenient walking distance of our house. This store is usually a nice place to swing through if we need more of something for a dish we're making or if we need a quick snack on the way to somewhere. It is very small. I think it may be the smallest grocery I have ever been inside, you do one loop around and that's it. The nice thing is that they pretty much have one of everything in that tiny store, and it seems like they run a pretty efficient ship.

 

A big part of Newleaf's business is their weekly organic vegetable and fruit delivery service. Each week they post of list of 8-9 vegetables and 5-6 fruits and then you can decide what type of box you want. There are small, medium, and large mixed boxes, just vegetable, just fruit, a half fruit box, and a raw box (which contains fewer starchy vegetables). If you are picking up directly from the store, you can choose which day (Tuesday, Wednesday, or Saturday). If you are getting home delivery, your delivery day depends on your location. They deliver as far south as Cermak, about as far west as Western (though you should look at the map), and as far north as Wilmette. Delivery costs $5. Boom!

 

We ordered the "just vegetable" box and a raw box, because you know we like a lot of produce, and we thought it would be cool to have a variety of fruits for a change. You pay in advance, so this cost us $35.

Ok, cool, so what did we get..

3 bags of green beans

2 bunches of collards

2 heads of lettuce

2 bunches of carrots

1 pound of strawberries

4 small onions

2 bunches of broccoli

2 apples

1 1/4lb blackberries

1 avocado

3 oranges

2 tangerines

New Leaf Veggies

Hey, that's not a bad collection of produce. That's the selection from last week, this is what people got this week. Also, it was a lot more fruit than we have been eating, so consequently, we are still working on the fruit well into this week. Everything was ready on time when I went to pick it up on Tuesday. It was all fresh and well packaged. Kristl noted something we haven't seen in months: the lettuce still had dirt on it! Don't freak out, this is pretty cool. It probably passed through fewer hands than most of the very "clean" lettuce we've been eating all winter. This was oddly comforting and made the lettuce seem a little healthier, even if it wasn't. (Dirt = bacteria = probably not a bad thing if you're eating it.)

 

Since we didn't have to decide what vegetables were going to buy, we just made up our meal plan from what we were given. We got meat from C&D Family Farms (also delivered to our door, on Saturday, more on that in a future blog post), and picked up dairy and other items from Morse Fresh Market, which is less than 1/2 a mile a way. Suddenly this whole carless grocery shopping thing is looking a lot less difficult. We bought potatoes, cabbage, and a giant sweet potato for about $10 later in the week, but that was all the produce we added on. We still have green beans and onions. It means the Newleaf Produce Box stocked us up pretty well. If you aren't eating a lot of vegetables, you will probably be fine with the small ($15) or medium($25.50) box. It's really affordable!

 

Who would we recommend this option to?

 

  • Anyone who wants home delivery within Newleaf's delivery area (you do have to meet this requirement)
  • People with decision fatigue around vegetable and fruit choice, who want variety without hassle
  • People on a budget; this food delivery option is very affordable
  • Anyone who wants to support the little guy, Newleaf is a small business and they source from small businesses
  • Anyone who wants to eat local in the growing season, they get vegetables from Fat Blossom Farm and fruit from Seedling Orchard

The other nice thing about the Newleaf Produce Box is that there isn't a long term commitment. You can get it once to try it out, like we did, or you can set up a recurring order to happen every week. It's up to you! Once you have made the transition to prioritizing local food, and sustainably grown produce, finding simple solutions like this is such a relief. Kristl and I are definitely going to supplement our winter diet with the occasional Newleaf Produce Box from now on.

 

So far, this grocery delivery series is making Kristl and me feel like the Ultimate Queens of Produce. We just sit around and produce comes to us. Next week's review features Instacart, which makes you feel super fancy, because they deliver same day and you can get pretty much whatever you want from wherever you want (a slight overstatement). If you missed our review of Door to Door Organics from last week, you can read about it here, and if you want to try it out be sure to contact us for an awesome Door to Door discount code!

 

Grocery Delivery Series: Introduction

Last weekend, Kristl and I took the plunge and finally sold our little blue 2005 Hyundai. There wasn't anything particularly wrong with it, but our big goal this year is to aggressively pay down Kristl's student loan debt, so we're cutting the chaff. Plus, it wasn't the best for winter driving and we found that we were maybe using it once a week. It is pretty simple to transition to living car-free in Chicago, especially when you live as close to work and transit as we do. Of course, we're planning on blogging about our experience with being car-free, so you have that to look forward to! Our main difficulty with being car-free is figuring out how to do our grocery shopping. As part of our debt-reduction plan, we have agreed to only eat out once a month. You read that right - once a month. Combine that with the fact that we don't really eat very many processed foods and that adds up to a lot of perishable groceries. A whole lot.

In the growing season, we get our produce directly from a farm, a farmers market, or a CSA, but in the cooler months, we tend to go to Whole Foods, Costco, or our neighborhood grocery store. We are super lucky that we have 3 small, locally-0wned grocery stores within walking distance of our home that have a decent selection of local, organic foods, but they often don't have the amounts we need. We are not dye-in-the-wool Whole Foods groupies, but because we tend to choose organic for the majority of our produce, it is often the best option because they have quicker turnover. They tend to sell their produce more quickly, thus, the produce you see on the shelf has been restocked more recently than what you may see at a smaller store, even if they are coming from the same regional distributor.

A Whole Foods is opening very close to us at the end of April (hopefully!), which will be very convenient, but in the meantime, we are doing some interesting research into grocery delivery programs. We will review one each week in March, for our knowledge and yours.

Here is our planned schedule of reviews:

Each week we will post a new review and link it to the list above. We have done our best to choose 4 different types of grocery delivery options so that we can provide options for the vast majority of our readers. These options run the gamut from almost-immediate-gratification-someone-else-does-your-grocery-shopping-for-you  to hyperlocal, seasonal CSA. We will compare price points, ease of use, reliability, customer service, and quality of produce. We hope you're as excited as we are!